Questions? Call us! 802-865-2872

Questions? Call us! 802-865-2872

Tired of Traditional? Try a Different Marketing Approach

Now it’s time for something completely different. Getting noticed these days, in the clamor of marketing messages, takes something special. So maybe it’s time to steer some of your marketing dollars from the traditional to advertising specialty items.

Take a look around your office and you’re sure to gaze upon a promotional item emblazoned with a company logo. From the pen in your hand to the mug at your lips, we’re bombarded with a specialty item every day. These range from the ridiculous like a fuzzy-haired troll doll or Magic 8 Ball to the utilitarian calendar or golf cap. Essentially it’s any item you see with a company logo.

So how should you choose what to use to get your name out there? Like any marketing effort, you’re looking for a return on your investment. Consider the goal of your marketing campaign and determine how a specialty advertising item may fit into reaching that goal.

Perhaps you’re providing an incentive to buy, saying thank you, or building loyalty with current customers. Maybe you want to make a memorable impression on a prospect or just creating brand awareness. Specialty items can also enhance direct mail initiatives by encouraging people to open your unique deliverable.

Look into choosing an item that makes a memorable impression that has potential desk life, meaning your target will have the item within continual viewing distance or actually use it regularly.

Now it’s time to talk price. Most specialty advertising is priced on a per item basis with minimum quantities and price breaks the more you order. There are typically several similar options for any idea you would have. This should help you to find something to match your budget. But remember the purpose of the piece. Sometimes you need quantity because of your reach. But in other instances consider quality over quantity. You’re trying to create a memorable impression so you want it to be a good one.

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    Our Strategic Partners:

    Our Strategic Partners:

  • mindfire logo orange circle with two white arrows above black text reading mind and orange text reading fire
  • red canon logo
  • United States Postal Service logo blue rectangle shape with white eagle art
  • open book laying on white table with hand drawn graphics of trees, buildings and people
  • metal up full of yellow sharpened pencils
  • chalk board reading web design laying on wooden table with piece of chalk and cup of coffee
  • open book laying on white table with hand drawn graphics of trees, buildings and people